www.centaur.co.uk

Challenge:

Centaur is one of the UK's largest independent business publishers, now quoted on the London Stock Exchange. It publishes industry-leading business to business (B2B) titles such as Marketing Week, The Lawyer and Mortgage Strategy. Centaur needed a partner that could deliver an online presence for its flagship titles that would enable it to hit challenging revenue growth targets.

Solution:

The bedrock for the redesign of Centaur's B2B websites was an initial period of in-depth consultation to develop and refine the online publishing strategy covering audience profiling, content findability and search engine optimisation. Sift Unity provides website content management functionality, integrated user database with registration and extensive profiling capabilities, bulk email distribution, fully featured job board, supplier directory, surveys and events calendar.

Testimonial:

TheLawyer.com's success in winning the AOP Best Business Website Award is proof of the powerful combination of Centaur's focus on business publishing and Sift's online engagement expertise and technology. We now have five titles on the Sift platform and are in a good position to launch further, innovative titles within very short timescales.

Tim Potter, Publishing Director, Centaur Holdings plc

Since the Sift Unity platform implementation, Lawyer Jobs monthly revenue has grown by an average of 64% per month

Daniel Brill, Associate Publisher, The Lawyer.com