Challenge:

Sift Media publishes a number of leading online B2B communities, delivering original editorial content, online services and professional networking to over 250,000 business professionals. AccountingWEB (AW) is the flagship brand in the portfolio. Sift Media's aim is for AW to be the first port of call for UK accounting professionals online and to continue its year on year growth through its advertising model.

Solution:

AW delivering news, research and feature articles to the desktops of 90,000 UK accounting professionals. The site is a unique blend of high quality content, online engagement tools including 'Any Answers', commenting, polls and surveys and rich subject zones including Tax, CPD, IT, Excel and Money Laundering. Compelling solutions can be offered to advertisers for high value lead generation campaigns that deliver ROI quickly and transparently. Sift Media revenues reached £2.6m in 2006.

Testimonial:

'Sift Media is unique; giving us both a profitable business and a valuable education at the leading edge of online publishing. From the perspective of Sift as a solution provider, Sift Media proves the business model first-hand and enables Sift to demonstrate to publishers the techniques and models for making money online'

Ben Heald, Managing Director, Sift Media