Challenge:

Wiley is a leading publisher for the scientific, technical, and medical (STM) communities worldwide.  The company provides "must-have" content to targeted communities of interest. Technology is making this content more accessible to its customers worldwide and is adding value for them by delivering it in interactive and/or fully searchable formats. Approximately 25% of global revenue is currently Web-enabled; that figure is expected to increase to about 40% within the next three years.

Microscopy and Analysis is the leading international journal for microscopists, with over 46,000 subscribers and 120,000 readers worldwide. Wiley were looking to generate incremental revenues online and to find an out of the box solution that meant they could get to market quickly.

Solution:

Microscopy and Analysis was launched packed with content and functionality designed to attract the key target audiences in this market. Content is relevant, high quality and updated daily - including the journal archives which are now easily searchable, thanks to the Sift Unity content management system. Community techniques such as in-depth profiling, book reviews and the ability to submit articles increase the attractiveness of the site to both users and advertisers alike. The greater levels of usability and interactivity help to increase search engine rankings and page impressions.

Testimonial:

'Wiley is synonymous with quality scientific educational publications and our audiences (academic, professional and the public) increasingly want online access to our information. The online strategy Wiley and Sift have developed to bring content to these audiences is particularly innovative, and points to a model that other portfolio publishers should consider exploring. We were attracted by Sift's track record in publishing, not just in delivering to its clients, but as an online publisher in its own right.'

Roy Opie, Publisher, Wiley, Microscopy and Analysis

www.wiley.com