News: 2011 Software Satisfaction Awards to be run in conjunction with Intellect

The unique industry awards, now in their 6th year, reward excellence in the software sector, with voting based on both the views of end users and those of a panel of expert judges.  The new partnership extends the reach and depth of the award programme to Intellect’s 780 member companies.  Under the agreement, Intellect will be responsible for all event logistics and, most importantly, the research element of the award programme, providing a credible bedrock from which the software market can ascertain user satisfaction.

The Software Satisfaction Awards will retain many of the original categories but will include new growth areas this year, including Geo-Location, Project Management, Security and Talent Management.

Sift Media Managing Director, Tom Dunkerley, commented, "This is an exciting partnership that elevates the award programme to new territories.  We’ve always been keen to ensure these awards have credibility in the market and by partnering with Intellect we can provide the software sector with valued insight into user satisfaction.  In 2010 we received over 6,500 completed surveys from users of software products.  In 2011 we’ll be aiming to increase this to 10,000+, making it one of the largest business surveys in the UK."

Charles Ward COO of Intellect said: "Intellect is delighted to support these exciting awards.  The software industry is vital to the UK economy and Intellect plays a leading role in supporting these businesses.  These awards recognise and reward excellence in this sector and provide a guide for organisations that are looking to purchase new software applications."

About Sift Media:
Sift Media is a leading B2B publisher specialising in online, interactive, professional communities.  They provide a range of services including websites, email publications, industry awards and events.  Sift Media delivers original, branded content to over half a million professionals in accounting and finance, HR and training, IT, marketing, public sector, customer management and knowledge management.

About Intellect:
Intellect is the UK trade association for the technology industries including the IT, telecoms and electronics industries, representing 780 member companies from SMEs to large multinationals, which account for approximately 10% of UK GDP.  For more information, please visit: www.intellectuk.org a summary of the survey findings can also be found on the Intellect website:

Press contacts:
Tony Henderson, head of communications
T: + 44 (0)20 7331 2031
E: tony.henderson@intellectuk.org