Case Studies

BT
In 2009 Sift Media was asked by BT to design a campaign that would complement its annual BT Business Experience event. The live event is an opportunity for BT to showcase its value to entrepreneurs and SME owners - the challenge was to generate interest and build on the previous year’s successes.
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Centaur
Homebuilding & Renovating magazine published by one of Centaur Media's divisions Ascent Publishing is the UK’s best-selling title for anyone interested in creating their dream home through self-build, renovation or conversion. The previous website had been in place for a number of years; functionally and from a design perspective was quite dated.
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Citrix
In the summer of 2007, Citrix embarked on an online marketing project to increase brand awareness and sales of its online meeting and remote access support products to the corporate market. The ultimate aim of the campaign was to generate a specific volume of qualified leads across defined market sectors. This would provide its telesales team with valuable data to grow sales of GoToMeeting and GoToAssist.
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Microsoft
Having previously used brand activity to drive visitors to dedicated microsites, Microsoft now wanted a campaign that would deliver more qualified leads. Specifically they were looking for individuals who fit the profile of a CRM user and they expected a CTR (click through rate) greater than the industry standard of 0.2 per cent.
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Yell
Yell was looking to strengthen their corporate responsibility strategy of supporting UK small businesses. The aim of the campaign was to position the Yell brand within the SME community where it could fully engage with this target audience. The challenge was to focus on engagement as a key metric and deliver a solution that would integrate brand building and lead generative opportunities, both on and offline, that would meet the campaign objectives.
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